CTE Task: Social Media Writing Conventions: More than “lol” and “j/k”?

Click here to download the teacher material for this task. 

COURSE:

Business Communications

TASK LENGTH:

45 minutes

 

Social Media Writing Conventions: More than “lol” and “j/k”?

Task Description

Standards

In this activity, students will

  1. Complete an assessment to evaluate the written conventions (particularly clarity, organization, cohesion, word choice, and syntax) of several example Tweets;
  2. Compose a social media post based on a preassigned blog post for two different social media applications (e.g., Twitter and Facebook or Instagram and Google+). Posts should focus on the composition and clarity, as well as how well the post will hold to the general conventions of that particular social media application. 

Business Communications (S9): Analyze examples of writing for evolving digital platforms such as social media applications. Compare and contrast writing conventions required for commonly used applications and construct an even announcement for a local business in formats appropriate for at least three different social media/networking tools.

Social Media Analytics (S12): Analyze examples of writing for evolving digital platforms such as social media applications. Compare and contrast writing conventions required for commonly used applications and construct an event announcement for a local business in formats appropriate for at least three different social media/networking tools.

 Content Understandings

Extending Understandings

Upon successful completion of these tasks students will demonstrate the ability to:

  • Evaluate the style, structure, and language of social media posts;
  • Identify and distinguish the written conventions of various social media applications;
  • Summarize a longer article/blog post presenting essential information in a clear and concise way;
  • Compose social media post(s) applying knowledge of written conventions.

 

To move students towards deeper understanding, they should be given opportunities to:

  • Select a special interest group, brand, or activist organization that is known for their successful use of social media and write a short essay (approximately 2-pages) analyzing why they are so successful. 

Support Strategies

If students are struggling to access this task, additional supports and strategies could be employed as students are engaging with the task.

Key Terms

Sentence Frames

Scaffolded Questions

Writing conventions

 

 

Purpose

 

 

 

 

Reliability & Credibility

 

 

 

 

 

Tone

 

 

 

 

 

Syntax

Understanding _____________ means you consistently understand spelling, grammar, punctuation, syntax, capitalization, etc.

 

When you ask why an individual has decided to address a particular topic or audience at a specific moment in time, you’re investigating the individual’s ______________.

 

When you read a blog post and notice that the author’s information doesn’t seem well-founded or stable, you question the post’s ______________, which in turn, may lead you to doubt the author’s believability and trustworthiness, or their _______________.

 

Good writers know how to effectively use language and style to convey their attitudes or beliefs toward their subject matter; that is, they know how to craft a specific ___________.  

 

________________ refers to how words are arranged in a sentence so that “we run fast” makes sense but “fast we run” doesn’t.

When you post on social media, what, if any, writing conventions do you typically use? Why these?

 

What role do writing conventions play in helping to establish an author’s credibility? Why?

 

Additional Resources

Teacher Instructional Materials (See Appendix):

Assessment: Imagine You’re a Twitter Copy Editor

Post this! Social Media Activity

 

Teacher/Student Instructional Materials:

“Creating a Social Media Style Guide” (Cohen, G. (2012, Jan. 30). Creating a Social Media Style Guide. Meetcontent. http://meetcontent.com/blog/creating-a-social-media-style-guide/)

 

New York University Social Media Style Guide (Barrows, C. & Reynolds, E. (2014). New York Social Media Style Guide. New York University. http://www.nyu.edu/content/dam/nyu/cmsTeam/documents/socialmedia/NYU_SocialMedia_StyleGuide_092914.pdf)

 

 

Articles for Post This! Social Media Activity:

“Is social media really killing business writing?” (Funnell, J. (2017, May 25). Is social media really killing business writing? Emphasis. https://www.writing-skills.com/is-social-media-ruining-writing)

 

“Social Media Posts as Exemplars.” (King, M. (2017, July 21). Social Media Posts as Exemplars. Edutopia. https://www.edutopia.org/blog/social-media-posts-exemplars-marissa-king)

 

Social Media Writing Conventions: More than “lol” and “j/k”?

Context:

This activity will follow a lesson that focuses specifically on developing students’ ability to evaluate the credibility of social media writing by focusing on sentence clarity, clear and proper word choice, organization, conciseness, and consistency. During the lesson, the instructor will use several different social media posts (from various applications) to demonstrate the use of proper grammar, syntax, and word choice when composing written content for social media.

 

Activity Steps:

  1. Before they begin the activity, remind students to re-read the “Creating a Social Media Style Guide” blog post from meet content.
  2. Students will begin this activity by completing a brief assessment that asks them to evaluate the written conventions (particularly clarity, organization, cohesion, and syntax) of several example Tweets. They’ll need to read each example and revise according to a specific rule (e.g., “Revise the following Tweet for sentence clarity.”).
  3. Next, students will read one of two blog posts (“Is social media really killing business writing?” OR “Social media posts as exemplars”) pre-assigned by the instructor. Each post addresses the subject of social media and writing—one outlines the positive and the other the negative effects of social media on the written language.
  4. Once they’ve read their assigned blog post, students will need to “post” about it using two different social media applications. Students should focus on the composition and clarity of their posts, as well as how well they hold to the general conventions of that particular social media application. If they haven’t done so already, students should read and review the New York University Social Media Style Guide before creating their posts. For example, they need to ensure they stick within the word or character count, include necessary tags, and/or credit the original article providing an active link back to the original.
  5. When students have completed the assessment and activity, they will submit both to the instructor for feedback.

 

Appendix: Teacher Instructional Materials

Review Resource:

“Creating a Social Media Style Guide” (Cohen, G. (2012, Jan. 30). Creating a Social Media Style Guide [Post]. Posted to http://meetcontent.com/blog/creating-a-social-media-style-guide/)

 

Assessment: Imagine You’re a Twitter Copy Editor

Name: _____________________________________________

Original Tweet

Your Revision

Rule: Revise for sentence clarity and grammar (particularly proper punctuation and spelling)

 

“its kinda sickening to see.facts are facts peeps.ehat can be wrong with your minds.”

 

Rule: Revise for syntax and grammar

 

“you have done to be an inspiration to all”

 

Rule: Revise for sentence clarity and grammar

 

“that car on the far left is a,49 lincoln What gives not 1945, sorry”

 

Rule: Revise for grammar

 

“Just got my Hunter back he home with us now”

 

Rule: Revise for grammar, conciseness, and clarity

 

“Mine shed a lot when they are stressed especially when we got to the vet. They told me that is what it is when we are there”

 

(The above examples are taken from: Morosoff, J. (2017, Sept. 10). PooRly-written posts. Public Relations Nation. https://www.publicrelationsnation.com/2017/09/10/poorly-written-posts/)

 

Post This! Social Media Activity

Name: _________________________________________________

Directions: After reading your assigned blog post (“Is social media really killing business writing?” OR “Social media posts as exemplars”), take a few moments to study and review the New York University Social Media Style Guide, if you haven’t done so already. Make sure not only to craft a concise, clear, and organized post, but only to adhere to the other stylistic conventions of that specific social media application. Once you’ve completed this activity, copy and paste both posts below and submit to your instructor for feedback.

 

Step 1: Read your assigned blog post

                *Which blog post did your instructor ask you to read? ____________________________________________

 

 

Step 2: Choose two of the following social media applications for your posts: Facebook, Twitter, Instagram, LinkedIn, Google+

                *Which two social media applications did you choose? ________________________ AND ___________________________

 

Step 3: Review and study the New York University Social Media Style Guide.

 

Step 4: Create your posts

 

 

Post #1:

 

 

 

 

 

 

Post #2:

Student Resource

Click here to download the student material for this task.

Review Resource:

“Creating a Social Media Style Guide” (Cohen, G. (2012, Jan. 30). Creating a Social Media Style Guide. Meetcontent. http://meetcontent.com/blog/creating-a-social-media-style-guide/)

Assessment: Imagine You're a Twitter Copy Editor

Name: _____________________________________________

Original Tweet

Your Revision

Rule: Revise for sentence clarity and grammar (particularly proper punctuation and spelling)

 

“its kinda sickening to see.facts are facts peeps.ehat can be wrong with your minds.”

 

Rule: Revise for syntax and grammar

 

“you have done to be an inspiration to all”

 

Rule: Revise for sentence clarity and grammar

 

“that car on the far left is a,49 lincoln What gives not 1945, sorry”

 

Rule: Revise for grammar

 

“Just got my Hunter back he home with us now”

 

Rule: Revise for grammar, conciseness, and clarity

 

“Mine shed a lot when they are stressed especially when we got to the vet. They told me that is what it is when we are there”

 

(The above examples are taken from: Morosoff, J. (2017, Sept. 10). PooRly-written posts. Public Relations Nations. https://www.publicrelationsnation.com/2017/09/10/poorly-written-posts/)

 

 

Post This! Social Media Activity

Name: _________________________________________________

Directions: After reading your assigned blog post (“Is social media really killing business writing?” OR “Social media posts as exemplars”), take a few moments to study and review the New York University Social Media Style Guide, if you haven’t done so already. Make sure not only to craft a concise, clear, and organized post, but only to adhere to the other stylistic conventions of that specific social media application. Once you’ve completed this activity, copy and paste both posts below and submit to your instructor for feedback.

 

Step 1: Read your assigned blog post

                *Which blog post did your instructor ask you to read? ____________________________________________

 

 

 

Step 2: Choose two of the following social media applications for your posts: Facebook, Twitter, Instagram, LinkedIn, Google+

                *Which two social media applications did you choose? ________________________ AND ___________________________

 

Step 3: Review and study the New York University Social Media Style Guide.

 

Step 4: Create your posts

Post #1:

 

 

 

 

 

 

 

Post #2: